Windows disowned

Windoze 7 Advert
Windoze 7 Advert on The Tube

In a surprising departure, these adverts for Windoze 7 do not contain the word “Microsoft”. The web address at the bottom is which redirects to Is this to disassociate the corporation from the mysterious “They” who “improved security” at the bidding whoever’s voice the advert is in — presumably the guy in the picture?