Windows disowned

Windoze 7 Advert
Windoze 7 Advert on The Tube

In a surprising departure, these adverts for Windoze 7 do not contain the word “Microsoft”. The web address at the bottom is windows.co.uk which redirects to www.microsoft.com/uk/windows. Is this to disassociate the corporation from the mysterious “They” who “improved security” at the bidding whoever’s voice the advert is in — presumably the guy in the picture?